About us
For Every Nail Artist, Everywhere.
Our Story
Founded in New York, WOORI was born from years of experience in the nail industry and deep collaboration with professional nail artists.
The name “Woori (우리)” means “us” in Korean — symbolizing our belief that success is built together with our customers.
From the beginning, our mission has been clear:
to bring the best of Korean nail technology and artistry to salons around the world.
Every product we create is made with precision, care, and innovation, helping professionals deliver results that exceed expectations.
At WOORI, we don’t just make nail products —
We build tools that empower creativity, confidence, and artistry in every nail artist.
Our Philosophy
At WOORI, quality and safety always come first.
We understand that professionals need products they can trust — both for their clients and for themselves.
That’s why our gel formulations are HEMA-Free, TPO-Free, and 16-Free, made with non-toxic ingredients that are gentle on both nail and skin. We collaborate with leading Korean manufacturers to ensure every batch delivers consistent quality, strong performance, and smooth application.
Every WOORI product is a reflection of our core values:
✨ Safety for artists and clients
💎 Performance that professionals can rely on
🌿 Innovation rooted in K-Beauty craftsmanship
We promise to keep developing safer, stronger, and more beautiful products that help nail artists shine with confidence.
Through constant innovation and collaboration, we aim to elevate the standards of professional nail care — everywhere.
Because when your clients shine,
WOORI shines with you.
Non-Toxic Formula
Vegan
10 - free
Cruelty-free
Vitamins
Moisturizing
Essential Oils
No Strong Odors
Our Products
WOORI is a total professional nail brand, offering everything nail artists need to perform their best — from gel systems to spa care lines.
- Gel Line: Builder Gel, Rubber Base, Top Gel, Non-Wipe Top, and Gel Polish Collections
- File & Buffer Line: Professional Nail Files, Shine Buffers, and Disposable Buffers
- Machine Line: WOORI LED / UV Machines – designed for fast, even curing with salon-grade reliability
- Spa & Nail Care Line: Premium hand and foot spa products that enhance the client experience
Every product is thoughtfully designed to enhance performance and efficiency, while reflecting the elegance and modern aesthetic of K-Beauty.
Our Mission
Our mission is to empower nail artists around the world with trusted, high-performance products and professional-grade tools.
We believe that artistry grows when supported by innovation and reliability.
WOORI is more than just a brand —
We are a partner in creativity, innovation, and excellence.
We stand beside every artist who believes in beauty, precision, and care —
because their artistry is our inspiration.
